Open in app
Home
Notifications
Lists
Stories

Write
James Byrne
James Byrne

Home

Feb 4

Start Ups, Start with Your Brand

When is the right time for entrepreneurs to invest a little in brand in order to get ahead. by James Byrne, Executive Director Marketing & Reputation, Dragon Rouge London Some of the most successful, exciting and most relevant brands that come to mind have been created from scratch in the…

7 min read

Start Ups, Start with Your Brand
Start Ups, Start with Your Brand

Jan 25, 2021

Brands getting their sustainability messaging right are winning on the front line, and on the stock market.

For many years now, Unilever has defied the odds by prioritising long-term ethical business initiatives over short-term financial goals and short-term shareholder satisfaction. It has been a struggle internally for several internal warriors, none more so than Paul Polman himself. A couple of years ago, shortly after Polman’s stepping…

Sustainability

8 min read

Brands getting their sustainability messaging right are winning on the front line, and on the…
Brands getting their sustainability messaging right are winning on the front line, and on the…
James Byrne

James Byrne

I am Executive Director in Dragon Rouge's London office. We are an independent global brand agency specialising in brand strategy, design, and experience.

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Knowable